This only shows in the edit screen of your listing
this is a little different from the other input fields, because it show a series of icons with check boxes rather than a text input field.
In the edit screen you will see a series of icons like:
THESE ICONS DO NOT SHOW DIRECTLY with your listing. Instead the viewer sees this icon:
The resaon for this is to keep the screen as simple as possible
WHEN A VISITOR CLICKS THIS ICON, a small second window appears that reveals your company name similar to this"